Brand consulting firm Interbrand to fold Singapore operations

Brand consulting firm Interbrand Singapore is said to be ceasing operations in Singapore effective end September. Marketing understands the move impacts around 20 staff and has reached out to the agency for comment.

According to its website, the agency's Singapore office was first started in 1990. It worked for clients in Singapore, Malaysia, Vietnam, Hong Kong, Taiwan, Brunei, Male, and Abu Dhabi, along with key growth markets such as Indonesia, Thailand, and the Philippines. The closure of the Singapore office is also said to impact regional ASEAN clients covered by the Singapore office.

In July, Interbrand saw the exit of Asia Pacific CEO Stuart Green, who went on to insurance firm Aon to helm the global head of brand role later on in August, according to his LinkedIn. Prior to his exit, Green was APAC CEO for eight years and spent more than two decades with the agency.

Last year, the firm promoted general manager Jonathan Bernstein to managing director to lead the Singapore office. Before taking on the GM role, Bernstein was an executive strategy director, having been with Interbrand for over seven years, according to this LinkedIn. During his tenure, he also led some of the agency’s most notable work including Bench, Krungsri Bank and Royal Brunei Airlines.

The company also brought on board Charles Trevail as its global CEO in January 2018, taking over from Jez Frampton who is retired after 22 years with the agency. Prior to the move, Trevail was CEO of global customer agency C Space.

Interbrand’s current service offerings extend to business case and ROI development, go-to-market strategy, innovation, and marketing capability development. In addition, the agency also provides clients with deeper capabilities in the areas of brand insight, strategy, brand experience and activation.

In ASEAN, Interbrand has been utilising such services to help clients such as OSIM, BDO, Biznet and King Power to better leverage strategy, creativity and technology to build brand and business value.