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Boxer Raymond Poon stars in tear-jerking Prudential HK mother’s day online campaign

Prudential Hong Kong has rolled out a video featuring boxer Raymond Poon as part of an online campaign celebrate Mother’s Day.

The campaign “Love needs action” displays Poon’s intensive training in a Philippines boxing gym, as he readies himself for a match in the Convention and Exhibition Centre on Mother’s Day. In order to prepare for the fight, Poon went to the Philippines on his own.

The emotional hook of the ad is that Prudential Hong Kong brought Poon’s mother – who was against Poon’s decision to become a boxer – to the training site to give him a surprise visit.

Prudential Hong Kong has invited netizens to contribute their own emotional stories, with winners of the campaign able to grab prizes worth up to HK$15,000.

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