Content360 2023's annual progamme returns with focus on sustainable accommodation's annual progamme returns with focus on sustainable accommodation

share on has announced the opening of applications for its 2020 Booking Booster programme focusing on sustainable accommodation.

Aimed at bringing together startups, social enterprises, non-profit organisations, and accommodations of various kinds together to explore sustainability solutions, the 2020 Booking Booster programme consists of two 10-day programmes exclusively focused on sustainable accommodation.

“With the 2020 Booking Booster programme, we’re excited to be championing innovative solutions that help our accommodation partners to adopt more sustainable practices. It’s not only what our customers want, but our partners, as well,” said Rob Ransom, vice president of strategy and corporate development of

The programme's first event,  set to take place in May, is designed for organisations with innovative products and services to help accommodations become more sustainable. Another programme in September is for accommodation owners themselves, including "those that are just starting their sustainability journey".

Both sessions of the programme will consist of a series of workshops and tailored mentoring sessions to help participants exercise their impact. Participants will then present live on stage at the Booking Booster finale in September to secure grants from the company’s HK$22 million fund.

“Bringing together products and services, developed by startups and organisations from around the world, with practical case studies from leading sustainable properties will accelerate our collective efforts to make every stay a sustainable one," Ransom added.

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