Booking.com has launched a quality rating system for its listed apartments, holiday homes, and villas to tap into the rising demand from travellers looking at these accommodation types.
The rating system uses a machine-learning algorithm that includes more than 400 factors, such as property location, size, and facilities, helping travellers better identify the quality of properties before clicking to book.
The hotel booking site said 24% of Hong Kong travellers preferred to stay in a holiday home or apartment over a hotel in 2020, and that the top applied filter was the star rating. Booking.com stated that the newly launched rating feature "reflects Booking.com’s ongoing commitment and investment to create an even more seamless travel experience" while providing travellers with more choices.
"While hotel guests have been able to rely on a long-established star rating system to help inform their decisions, travellers choosing more unique places to stay have been missing something similar in their decision-making mix. With this new system in place, we look forward to making it even easier for travellers to find the perfect place to stay wherever they want to go," said Eric Bergaglia, global head of Booking.com's homes and apartments business.
The company also revealed that several Western destinations - including the US, Greece, Spain, Italy, and France - topped the list of countries with the highest number of top scorers (five out of five), while travellers from Saudi Arabia, Australia, the United Arab Emirates, the UK, and China topped the list of nationalities that most frequently selected top-scoring apartments, holiday homes, or villas.