Bonaqua refreshes Hongkongers with new design and illustrations

A lot of people hope to skip 2020 as it was fraught with uncertainties and challenges. To cheer Hongkongers up, Bonaqua has collaborated with some local artists to roll out a campaign with multiple touchpoints, hoping to bring positivity to the city.

The company has recently invited local artists Simplebao, Kazy Chan and JasonTommy to create a wall-painting across four locations in the city, including the exteriors of two convenience stores in Sheung Wan and Wan Chai created by Simplebao, a mural at Fortune Shopping Centre in Cheung Sha Wan drawn by JasonTommy, and a painting produced by Kazy Chan at Lei Tung Shopping Centre in Ap Lei Chau.This painting represent different perspectives of how these local artists perceive Hong Kong – a high-density metropolis full of energy and resilience. They also depict scenarios such as navigating a busy city life, enjoying leisure activities and embracing the natural landscape in Hong Kong. 

Bonaqua has also worked with Simplebao to roll out an exclusive edition of packaging available at 7-Eleven stores and Wellcome Supermarkets in the city.
“For more than 20 years, Bonaqua has been bringing refreshing moments to our consumers with quality mineralised water. Through this collaboration, we hope to further connect with our consumers by resonating with some of their favourite outdoor activities through the illustrations," said Raoni Lotar, marketing director, Hong Kong and Macau – The Coca-Cola Company.

Other OOH touchpoints of this campaign include bus wraps and bus shelters. As for online presence, Bonaqua has also rolled out ads on social media, YouTube in-stream videos and interstitial ads. "Looking ahead this year, Bonaqua will continue to bring more excitement and refreshing moments to consumers, this is also what the brand stands for," added Lotar.