Bolei Digital launches omni-channel retail tool for brands

With 88% of today’s fashion and luxury retail customers research their purchases online before buying in-store, Bolei Digital has introduced omni-channel commerce technology, which the company says can boost sales between 20% to 30%.

As lines continue to blur between online and offline shopping, consumer behavior is rapidly adapting.

Shoppers now expect to be able to reserve, pay and ship with ease, be it via a website, mobile app or a physical store.

eCommerce has effectively become a seamless extension of the retail experience, rather than a mutually exclusive channel.

Sensing this shift in the market,

Bolei Digital is introducing groundbreaking technology to the retail industry in Asia, helping luxury and apparel retailers to rapidly and affordably deploy omni-channel commerce and capture an additional 20-30% in sales.

The technology is developed by a British startup based in Cambridge, Purecomm (UK) Limited, who has assigned an exclusive distribution license to Bolei Digital in the Asia Pacific region.

“We saw a gap in the market where local software developers had neither the knowledge of the fashion retail industry nor the expertise to connect the physical outlet with the online store," Charlie Bodycote, managing director of Bolei Digital, said.

"So, we sourced the best cloud-based solution we could find to bring it to Asia and lead a revolution in online-to-offline (O2O) commerce."

The software has already been localised into Chinese (both Simplified and Traditional) and is being rolled out with two leading luxury shoe brands in the Greater China region.

Once tagged with “smart labels”, retailers are able to track their inventory in real-time across all outlets.

In-store sales staff conveniently locate requested styles and sizes via handheld tablets (iPad Minis) and either reserve on the spot or arrange for delivery to the customer’s preferred location.

“We liked the pricing model, which allows retailers to lease the technology on a ‘pay-as-you-go’ basis,” Napoleon Biggs, commercial director of Bolei Digital, added.

“By hosting the software in the cloud, we are able to empower smaller players to provide the same level of service and product availability as the large multi-nationals.”

North American and European retailers, like the GAP, Top Shop and Marks & Spencer, are already embracing this new retail phenomenon by offering “click & collect” and “ship to home” services and are enjoying 20-30% increase in sales.