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Boh spices up Diwali with THR Raaga

Local Tamil radio station THR Raaga and Boh have tied up for the first time to host the “THR Raaga, Boh Deepavali Kalai Vizha 2012” event which will be held on 24 November in conjunction with Deepavali celebration.

“Drinking tea has been a part of our Malaysian culture, especially during special occasions and celebrations among family and friends,” Chen Chaw Chang, head of marketing Boh Plantations, said on this collaboration.

The showcase is promoted on THR Raaga’s station and social media pages and Boh Tea Malaysia’s Facebook page.

THR Raaga and Boh also conducted a radio contest from 5 to 9 November to create hype on the event.

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