The Body Shop Indonesia has awarded its integrated digital and content business to Phibious Indonesia, following a multi-agency pitch. The scope of work includes social media management, content development, digital media and influencer management.
“The Body Shop has been an iconic brand in Indonesia, and it is time for us to extend our appeal with the Indonesian Millennials. Hence, we have adopted a ‘digital-only’ marketing strategy. We are glad to have them as partners, and looking forward to working with them.” Aryo Widiwardhono (pictured), CEO, The Body Shop Indonesia, said.
"We want to use this as an opportunity to challenge the status quo and create the much needed disruption in an otherwise-clichéd beauty category. Working with the company's energised and driven marketing team creates tremendous scope to innovate and create new brand experiences for consumers in an omni-channel environment. Phibious is committed to offering the very best to The Body Shop, and start a long, mutually gainful journey,” said Anish Daryani, CEO, Phibious Indonesia.
Marketing has reached out to The Body Shop Indonesia for more information.