The Body Shop battles blemishes in latest digital push

Beauty brand, The Body Shop, teamed up with KRDS Singapore, a social and mobile agency, to create a platform to educate and entertain consumers.

KRDS Singapore has been assisting The Body Shop International Asia Pacific in its effort towards creating immersive digital experiences on social media.The brand’s digital interactive story, "Battle of the blemishes", talks about effective skincare habits and its iconic Tea Tree range and benefits. It educates consumers on different types of skin problems.

“The story has showcased notable results across the Asia Pacific markets, striking high engagement and conversion rates among all our digital campaigns in the region to date. The format resonates well with the target audience, and educates consumers that good skin also comes with better and healthier lifestyle habit,” Nicolas Tran Dinh, APAC digital manager at The Body Shop International Asia Pacific, said.

The Body Shop challenged us with an interesting brief, and the initial response to the campaign has been fantastic,” added Preetham Venkky, director at KRDS Singapore.