BMW Singapore picks social media agency

Performance Motors Limited (PML) and Performance Munich Autos (PMA) have appointed LEWIS Singapore as its social media agency. Both PML and PMA are the authorised BMW dealers in Singapore. LEWIS will be tasked to create, manage and optimise all aspects of social marketing for PML and PMA including commerce, automation and social CRM. PML together with PMA, look to provide more innovative products and services that redefine luxury motoring. Arnt Bayer, managing director, Performance Motors said as a pioneer in the automotive industry, BMW has an "incredibly exciting" portfolio of premium automobiles and motorcycles that customers, fans and community know and love. To further enhance its digital connection with them, PML needed a partner that has a solid track record in the automotive industry, the right social media expertise, and the ability to deliver creative thinking, Bayer added. "With this in mind, LEWIS was the clear choice following the proposition it presented during our extensive evaluation,” he said. Fairil Yeo, VP for transformation, LEWIS APAC said this is an exciting milestone for the team as the agency looks to further build its automotive portfolio with a new prestigious luxury car brand. "We are excited about our partnership and collaboration with PML and PMA and look forward to demonstrating how social contributes to the bottom line, while at the same time delivering stronger brand desire, value and affinity,” he added.