BMW Motorrad regional lead exits

Lito German, regional lead for BMW Motorrad has left the role. Currently, a replacement has not yet been named.

German (pictured) was responsible for marketing and sales for the brand and held the role for a year. Prior to that, he was the regional marketing director for BMW Asia for over five years. He also held the role of marketing and communications director with BMW Philippines over five years.

BMW Asia has confirmed the departure to Marketing.

According to his LinkedIn, German will join as director of vehicle distribution company Abdul Latif Jameel, based in Saudi Arabia. The company was established 70 years ago and has today established an extensive operations infrastructure, and built one of the largest vehicle distribution network in Saudi Arabia.