BMW Malaysia goes back to pre-school to raise safety awareness

BMW Group Malaysia organised a BMW safety 360 programme at My Playpen, a childcare centre in Kuala Lumpur.

The program, which took place for six months, was conducted in collaboration with selected kindergarten and montessori centres across Klang Valley. This was done to raise awareness about responsible on-the-road and in-car safety practices for children, adults and families. The programme also took place at Cooler Lumpur Festival 2016 earlier in the year to reach out to more families in the Klang Valley area.

Working together with the Association of Registered Childcare Providers Malaysia (PPBM) in 2016, the program focused on road etiquette as well as in-car safety technology and practices for parents and children. The program particularly addressed the importance of child seats, and the need for the special seats for children to be mandatory when children are traveling in vehicles in the country.

As a part of the program, a series of road safety themed activities and learnings were conducted for the parents and children at the Julia Gabriel Centre, Krista Education and My Playpen. Child passenger safety consultants from PPBM also shared with parents on the various types of childseats available for children. Car seat checks were also conducted for parents wanting to know if they had the correct seat for their children.

“We are continuing with our work from last year, and we have spoke directly to parents and children because we believe that they are the group that urgently needs to be reached out to when raising awareness on road safety issues, particularly on those related to children,” said Sashi Ambi, head of corporate communications, BMW Group Malaysia.

Karen Tan, child passenger safety consultant to PPBM said, “It is a fact that car crashes are one of the leading causes of death and injury to babies and young children. While events leading up to the car swerving sharply, braking suddenly or colliding may be unavoidable, the outcome of how your child survives it can be. Your child must be properly restrained in a safety approved child car seat while traveling in the car, even if it is for short trips down the road.”

Ambi added that, “The program this year has allowed us to personally reach out to more than 500 parents and it is our hope that parents will not only begin to prioritise responsible in-car practices for the best safety of their children, but also understand the different guidelines and uses of child restraints availbale in the market. Moving forward, we hope to achieve greater milestones in terms of car safety to further enhance our commitment to our consumers and Malaysians as a whole.”


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