BMW Asia appoints SG agency of record

BMW Asia has appointed an agency for its integrated pitch for Singapore.

Ogilvy & Mather Singapore has won the business after a multi-stage pitch process that started in February 2014.

It is now its agency of record, managing BMW Asia’s advertising and digital communication needs for both companies in Singapore.

Lito German, marketing director of BMW Asia said: “Ogilvy & Mather demonstrated their ability as strategic brand builders with strong local insights and creative ideas. BMW Asia and PML would like to thank all participating agencies who have put in their best efforts for the pitch. Every submission received was of high quality.”

The decision was driven by an increasing need for BMW Asia and PML to look at their communication in an integrated manner, as well as create new ways of engaging with existing and future customers, said BMW Asia.

Y&R was the incumbent on the account.