Live since early July, the new yellow-and-black outdoor spreads could be seen on trams and above MTR stations; ones with the ambassadors could be found in most paid newspapers.
“This is not a celebrity approach; we want to use more prominent business people of the region for our marketing angle,” said Carmen Mok, senior marketing manager of Modern Media, which publishes Bloomberg Businessweek in China and Hong Kong.
When the magazine first debut, users of its mobile versions got a free shoe shine in Central.
This week, the American publication enters into a partnership with Hong Kong Airport – whereby fans who capture the company’s QR code on Airport Express can get the mobile version at half price at the airport’s Relay Book Shop.
As well, fans who purchase a tall-size beverage at Pacific Coffee can also receive a free copy of the magazine.
Mok said there are no other digital pushes aside from its Facebook page.
Modern Media also publishes City Magazine as well as seven other magazines on the mainland; it handles 60% of Bloomberg Businessweek’s Hong Kong edition (the rest is translated directly from the American version).
Advertising n the magazine is also done solely by Modern Media’s Hong Kong team.