Bloomberg's latest brand campaign

Bloomberg Television has launched a new brand marketing campaign in Singapore to highlight its regional business news content.

The campaign will also roll out in other key markets through out the year.

Running for the month of May, Bloomberg Television will be featuring its latest campaign at Raffles Place MRT Station with 192 posters. This follows on from a successful campaign where it debuted tis pop-up studio at Raffles Place in November last year.

The new brand campaign will highlight Bloomberg TV Asia's key personalities in Asia, and feature issues that matter to people on the street.

The campaign was created in house. Here is what it looks like:

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