MYTV Broadcasting (MYTV) has appointed Michael Chan as the chief executive officer who was previously the CEO of Bloomberg TV Malaysia.
Chan has confirmed the news A+M. He is replacing Hasnul Hassan, previously CEO of MYTV. Chan told A+M that his new responsibilities include ensuring the effective migration of the company’s broadcasting system from analogue to digital by 2018.
He further stated that Malaysia has a “very exciting TV landscape with a huge potential of growth because of its large rural population”. He added that with such an under served market, the ability to enhance the digital reach is large and broadcasters must make not of this. However challenges still persist, he said.
“The advertising and sponsorship market in Malaysia is not growing as fast as it is expected to,” he said. And in order to overcome this challenge, urged marketers to strategise and create compelling content to reach a wider range of audience.
“This is the only way to get advertisers on board,” he said.
With over 20 years of experience, Chan has held various marketing and management roles in the broadcasting and telecommunications industry. In the past, he has worked with companies such as Encorp, Asian Broadcasting network, Maxis communications, New Media Malaysia, Astro and many others.
MYTV has been awarded the license by the Government to operate the infrastructure and network facilities for digital terrestrial TV (DTT) services in Malaysia, which is to realise the migration of analogue terrestrial broadcasting to digital throughout the country. Under this national project, MYTV will be responsible to develop a digital multimedia hub and a network of high, medium and low-powered digital TV transmitters that are capable of carrying up to 39 standard-definition or 13 high-definition digital TV channels initially.
At the end of the migration exercise, it is expected that 75% portable indoor (“PI”) and 25% fixed rooftop coverage would be available in Malaysia.