Bloomberg appoints Mark Froude as head of ad sales, Asia Pacific

Bloomberg has appointed Mark Froude as head of ad sales in Asia Pacific.

Based in Singapore, he has rejoined Bloomberg after he quit in April 2018. He will lead Bloomberg’s sales organisation and advertising strategy in the region, overseeing cross-platform sales initiatives and the advancement of Bloomberg Media’s strategic consulting services.

Before his latest position, Froude was managing director of Press Start Media, a company he founded in 2003 to provide a range of media services and event management for international media clients in Asia Pacific. He has held sales and marketing management positions at Asia Business News, CNBC Asia Pacific, and TVNZ.

“Froude’s rehire reflects Bloomberg’s continued commitment to deepening our creative and strategic services throughout Asia, and to connecting with consumers and clients alike in innovative and exciting new ways,” said Parry Ravindranathan, managing director of international at Bloomberg Media Group.

Added Andrew Benett, chief commercial officer of Bloomberg: “Asia is incredibly important for Bloomberg Media, and during his previous stint, Asia ad sales grew exponentially under his leadership. I’m thrilled for the momentum of our business in the region and for the opportunity that lies ahead.”