Blockchain company UD refreshes name and visual identity, unveils new site and services

Hong Kong-based blockchain and security solutions provider UDomain has renamed to UD with a new logo, website and services. The new name UD comes with a new visual identity and website to reflect its position as a pioneer blockchain solution provider. The new visual identity includes a new logo with a gradient midnight blue background with “UD” on it, exhibiting a strong and distinctive brand image through a simple yet easy-to-understand style.

The company said its rebranding strategy reflects both the expansion of products and services from domain services, cloud and security solutions to blockchain solutions and its vision for the future.

“Blockchain technology is set to bring revolution across economics, innovation development and business application. Under the new UD brand, we will continue offering our clients best-in-class innovative solutions and services from the professional team they have grown to trust over the years," said Eric Fan, CEO of UD. 

"We also look forward to providing them with further support to accelerate digital transformation to web3.0 - a new technology era," he added. 

Along with the new name and visual update, a new website has been launched, featuring the company’s focus on connecting business to the world of blockchain and metaverse, and helping enterprises enter web3.0 and grow business leveraging blockchain technology. This move is also accompanied by a series of new blockchain offerings to provide strategic business insights and technical support for blockchain projects. The rollout includes blockchain consulting services; NFT solutions; blockchain domain and validator; business crypto wallet and tokenomics development.

The company said, "UD has been growing sustainably and gained the trust and recognition of the industry and customers. We started our business as an IT company dating back to 1998 when the internet boomed. Now, after 23 years, we are proud to unveil our new identity to reflect our future development in the blockchain era."

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