BLKJ Havas names new executive creative director

Creative agency BLKJ Havas has named Guilherme Machado (pictured) executive creative director, a promotion from his previous role of creative director. Machado's promotion further strengthens BLKJ Havas’ creative offering, empowering the agency to pursue more clients and campaigns on a pan-regional level.

As executive creative director, Machado will work closely with the leadership team to push the envelope for creative work, melding advertising with storytelling and unique perspectives, the agency said. He will also drive culture-building, fostering an environment where creative teams enjoy themselves while producing campaigns and ideas.

Having joined the agency in late 2021, Machado has steered the agency to new creative heights by bringing in major client wins. 

Machado has done a range of work over three continents. He began his career at an independent agency in his home country of Brazil. He left home at 25 to join an Australia's agency and has worked with clients such as McDonalds, Virgin Airlines, eBay, Volskwagen and many others. Furthermore, he worked with agencies including DDB Sydney, Clemenger BBDO, and McCann Melbourne.

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"As our agency takes on a wider regional remit with clients such as JBL, JLL and more, we will continue to strategically strengthen our positioning as the APAC Havas creative flagship and lighthouse for the region. The leadership team is excited to work cohesively together as we drive the expansion of our focus areas and sustained growth in the year ahead. Machado is very much a part of these plans." said Rowena Bhagchandani, CEO and co-founder, BLKJ Havas.

Jacob went on to add that Machado represents the kind of creative leadership that is very much needed at the moment in the world of business.

“I’m honoured to help Bhagchandani, Jacob, Lee and Osman on their journey of making un-advertising the standard for brand storytelling. Creating work that doesn’t look like traditional advertisements has been a key motivator since I started my career, and I can’t think of a better place to continue pushing myself creatively and nurture a team with shared ideals,” said  Machado.

He added, “I look forward to partnering closely with our clients, and together with our extremely talented team, produce some world-class work."

MARKETING-INTERACTIVE has reached out for more information. 

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