Ad tech firm Blis has launched operations in Malaysia and appointed Mohanarajah Visuvanathan (pictured) to lead as agency group head, amid further Asian expansion. The new role will see him leading Blis’ sales, operations and growth. He will report to Richard Andrew, regional business director Asia, Blis.
The expansion into Malaysia follows Blis’ recent opening of an office in Indonesia, underpinning a heightened commitment to the Asia Pacific market which will see additional offices opened in the Philippines and Thailand over the coming months.
With over 13 years of experience, Visuvanathan is an accomplished digital strategist and business leader, having held senior roles at Sizmek, Mkini Dotcom and Out There Media. He most recently joins from MobMe Asia where he was regional director, overseeing sales, partnerships, strategy and operations.
“I’m very excited to be joining Blis at a time where mobile and location data are becoming a core pillar of brands digital strategy in Malaysia,” Visuvanathan said.
“This year alone we’ve seen smartphone penetration grow to over 80%, and with this comes an enormous opportunity for marketers to better understand and engage Malaysian consumers. I’m excited to enable brands and media agencies to leverage Blis’ unique insight into movement data to do this,” he added.
“Visuvanathan has a unique insight into the Malaysian market which makes him an invaluable partner in a time when Blis is undergoing heightened investment across the region. Establishing operations in Malaysia, one of the region’s fastest growing mobile markets, ensures we are well positioned to engage top media agencies who are increasingly shifting budget to programmatic spend,” Andrew added.