WeLab Bank launches roadblock ads on BLACKPINK's YouTube channel

Virtual Banks in Hong Kong not only need to compete with their counterparts, but also traditional banks. Currently, many of them are making their greatest effort to recruit more customers. Joining the fray, WeLab Bank has recently rolled out a new set of creatives on BLACKPINK's YouTube Channel as a branding and user-acquisition campaign. 

The campaign also featured scholar Benjamin Au Yeung (Ben Sir), known for his dedication to promoting Cantonese, and was the first attempt by a virtual bank using roadblock ads to promote in the first-ever global livestream concert on YouTube. These series of ads are covering 100% SOV during the promotion period before and after the concert on the specific channel.

“WeLab Bank is thrilled to be the only brand in Hong Kong to be associated with the concert," said Tat Lee, chief executive of WeLab Bank. 

At the same time, WeLab Bank launched a social media campaign #WeLabInYourArea to capitalise on the popularity of K-POP and do a giveaway. The campaign gained over 420 comments on Instagram at the time of writing.

“Our two brands are both young, dynamic and very in-line with the interests of the young target market. It is special to crossover between a virtual bank and a virtual concert by the most popular K-POP band. This definitely will become the new norm and we all love it," Lee commented. 

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