Global mobile communications brand BlackBerry has entered a strategic alliance with PT Elang Mahkota Teknologi Tbk (Emtek). It will provide cross-platform BBM users with access to enriched content and services.
The partnership aims to advance BBM for the consumer market through a licensing agreement with Emtek Group that enables the company to develop new BBM applications and services for Android, iOS and Windows Phones.
While Emtek aids in growing the platform for the consumer market, BlackBerry will continue to advance the platform for enterprise with BBM Protected, the world’s most secure cross-platform messaging service.
This comes at a time where BBM cross-platform has seen nearly 60 million monthly active users in Indonesia. Emtek is slated to help advance the innovation and capabilities of the BBM platform.
Emtek’s digital content arm KMK Online will establish an office in the Toronto area to work closely with BlackBerry. It will also combine its media assets with more than 20 of Emtek’s businesses and investments to bring significant value and services to BBM.
These investments span across broadcast television, web properties, content production and artists. This will allow users to have access to content such as national free-to-air (FTA) television stations, three exclusive production houses and a library of more than 100,000 hours of TV and premium content.
To maximise the potential of integrating BBM’s social, chat, commerce and content capabilities with Emtek’s portfolio of assets, the partnership will give customers access to new content, commerce opportunities such as online to offline commerce and finance features.
BlackBerry will also extend its open mobility ecosystem by making the BBM application program interface (API) available to Emtek in order to accelerate the growth of partners and service providers.
“Emtek’s impressive background and pedigree in entertainment, content and technology makes them the perfect partner to maximize the potential of BlackBerry’s messaging platform while meeting our financial and operational goals,” said John Chen, executive chairman and CEO, BlackBerry.
“Our partnership with BlackBerry will allow BBM users to access exclusive content from some of Emtek’s most sought-after entertainment, technology and digital products and services,” said Alvin Sariaatmadja, CEO of Emtek.