Bite clamps down on Peroni’s PR business

After taking on public relations duties for Peroni earlier this year, Bite Communications has secured a more formal ongoing retainer with the SAB Miller brand.

For the past few months, Bite has been building up a social media presence for the Italian beer brand but said it will now deepen the relationship and create a “new buzz in Hong Kong”.

The agency said this will be achieved through an integrated marketing program including social, PR, digital communications and sponsorship.

Peroni launched in Hong Kong in late 2011, initially hiring Sinclair Communications to help spearhead its push into Hong Kong’s premium beer market.

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