Birdie Mobile has unveiled its first-ever tagline â€śBirdie is unwinding in every wayâ€ť with an integrated advertising campaign. The hope is that it will amplify the mobile provider’s brand message of unwinding freedom and community engagement by bringing greater awareness to millennial mobile users of its â€ścontract-freeâ€ť services.
In the (we hope intentionally?) goofy-looking advertisement images, the affable Birdie character flies high above Hong Kong with the mobile users that can enjoy Birdie’s flexibleÂ service plans.
The campaign includes extensive outdoor advertisements across the city’s major transport networks, including MTR, bus bodies, and bus shelters. It also encompasses digital advertising on social media, search engines, and display ad networks. Taxi advertisements will also be rolled out in early May to sustain the campaign’s momentum.
As the mobile service provider laser-targeting millennial consumers, Birdie Mobile has customised its services to meet millennialsâ€™Â cash-strapped needs, such as providing flexible services ranging from â€śData P2Pâ€ť, â€śTravel Data Day Passâ€ť,Â and the â€śBirdie-Get-Birdieâ€ť referral scheme, to giveaway programs like â€śBirdie Fridayâ€ť.