Biolane baby cam shows priceless reactions to cute kids

French-based baby hygiene product provider Biolane has created a social media-driven campaign to drive traffic to its e-commerce platform during the Baby Expo period.

Developed by Secret Tour Hong Kong, the viral video shows how people react to babies telling from a baby perspective via a camera installed in a moving stroller.

"Babies bring out the softness in people. The video captures the emotional changes in people in front of a baby in order to mirror the mildness and gentleness from the ingredients used in Biolane products," Dodo Ho, marketing manager at Scott Collections, told Marketing.

Running until mid-August, the video is designed to drive traffic to Biolane e-commerce paltform during the upcoming Baby Expo hosting at HKTDC from 6 to 10 August, where visitor can get up to 75% discount on its merchandises, gifts, and free delivery.

"The video is an effort to bring the experience from HKTDC to online so that some of the heavily pregnant mums who can barely walk can also enjoy the discounts during the expo period."

Client: Biolane
Agency: Secret Tour Hong Kong
Creative director: Jennifer Yip, Stephen Chung
Senior art director: Susan Chan
Intern: Tiffany Chau
Video production: Yeung Chun Yin
Media: PHD Hong Kong