Tropical beach resort chain Bintan Resorts has appointed Saatchi Lab as its creative agency of record following a three-way pitch.
The contract is for two years and Saatchi Lab is tasked with all of Bintan Resorts' marketing activities throughout its global operations.
Bintan Resorts is an integrated tropical beach resort chain owned by developer P.T. Bintan Resort Cakrawala (BRC), covering more than 10 beach resorts on the northern coast of Bintan island. The company aims to be the leading resort development and management company in Asia.
Karen Chan, marketing communications manager for Bintan Resorts, said the agency's proposal captured the scope of the company's vision for Bintan Resorts.