The 10th annual Mob-Ex Awards, the region’s premier programme for mobile marketing excellence, cast a spotlight on a new title-holder - Sung Hung Kai Properties. Beating out some impressive competition from across the region, the property developer claimed its spot by impressing the jury with its prowess on the mobile platform, taking home four gold, five silver and three bronze trophies.
The organisation’s brand, SHKP 8 Malls earned four gold, two silver and two bronze, for categories including Best App Install Campaign, Best Campaign Pivot, Best COVID-19 Response, Best Direct to Consumer Campaign, Best Results-Driven Mobile Campaign, Most Innovative Use of Mobile Technology and more. The real estate guru also won for collaborations with apm on campaigns such as “apm’s Digitally Infused Interactive Year of the Ox” and “apm’s Digital Sportcation Hub”.
CSL Mobile was this year’s runner-up with five gold, one silver and one bronze. The telecommunications company earned high scores for their creative campaign “csl. 5G x MIRROR - Experience the World Differently” Campaign” across categories such as Best Original Content, Best Use of Interactive Media/AR & VR, Most Engaging Mobile Campaign, Most Innovative Use of Mobile and more.
Other brands that demonstrated mobile marketing excellence included Unilever, Cigna, Bytedance, Land Transport Authority, MTR Corporation, Bayer Consumer Health Malaysia, Singtel, The Estee Lauder Companies, Coca-Cola (Japan) Company and Volkswagen Taiwan, among others.
Make sure to check out the full list of winners here.
On the agency front, CruiSo Digital Solutions had an amazing night, winning five gold, one silver and one bronze for its client CSL Mobile. Coming in second was MakeItLoud Marketing, Make ItFun Studio, which claimed four gold, two silver and two bronze trophies.
Other strong agency showings included ADA, M&C Saatchi Indonesia, MRM Singapore, Superson, Tangent, Transit Link and Stellar Ace.
MARKETING-INTERACTIVE’s Mob-Ex Awards was overseen by an impressive panel of 29 judges from brands across the region including Continental Group, Deliveroo, DFI Retail Group, FWD Group, Lazada, Lexus, Permatabank and UOB. Congratulations to all winners and finalists, and see you again in 2023!