Hardly a day goes by without a conversation about big data. Its rapid rise in the world of marketing has sparked new ideas for targeted advertising and new opportunities to leverage the mountains of data companies are now collecting.Taking place on 21 and 22 June at Hotel ICON, Marketing magazine will present a special two-day conference offering cutting-edge insights into big data and marketing innovation, with case studies and keynote presentations from leading industry experts.Among the topics to be covered at Big Data & Digital Innovation 2016 is how to transform data into actionable consumer insights, along with the critical areas of CRM and customer loyalty. A panel discussion will also address what brands should do to take care of security and privacy concerns that have risen amid the growth of data.Day two of the conference will focus on the areas of digital innovation, covering topics from the internet of things, to new social media initiatives, 360 video and the next evolution in wearable devices."This arguably the most relevant group of speakers and topics we have pulled together in the three year history of this conference," said Matt Eaton, editorial director of Marketing magazine."CMO's realise the value of data, but there is still so much learning to be done; from how to organise and manage data, to bringing that data to life in meaning and engaging ways. It really is an exciting time for the industry."To find out more about the conference, please click here.If you’re interested in speaking at Big Data and Digital Innovation 2016, contact Gabriella Yu on +852 2861 1882, [email protected] sponsor the event, contact Sara Wan on +852 2861 1882, [email protected]
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