Big client wins for Y&R Group Indonesia

Y&R Group Indonesia has won four major new business wins, namely Pizza Hut Delivery, UOB Bank, Vivo and an extended business with existing client Mayora.

It worked with VML to nab the Pizza Hut Delivery branding campaign following a multi-agency pitch. The agencies won the campaign which includes above-the- line and digital duties.

UOB Bank appointed Y&R to handle the company’s credit card repositioning and Vivo’s launch of its new V5 smart phone.  Also, Mayora Group has added its biscuit brand Slai Olai to the agency’s existing product portfolio of Mayora brands such as Beng Beng, Roma Wafer and Kopiko.

“It’s great to end the year with these stellar business wins for such exciting brands,” said Matthew Collier, CEO, Y&R Group Indonesia.

Moreover, in Singapore, Young & Rubicam’s managing director Melvin Kuek is tipped to be leaving his role at the end of the year. He has been in the role for over four years and before that he was chief client officer at Y&R.