Big brands to headline Content 360

How can you build, implement and measure a highly effective content marketing strategy?

Some of the region's top marketers are lining up to reveal their strategies, at Marketing's Hong Kong's Content 360 event.

Among those presenting their expertise on 4 December are brands including Sony, Lenovo, Pizza Hut, OtterBox, Hong Kong Tourism Board, Deutsche Asset & Wealth Management and Pernod Ricard.

This fast-paced one-day conference will give a broad overview of content marketing strategies as well as drilling down into what’s working through the presentation of brand case studies.

Topics covered include:

• The building blocks of a content marketing plan
• Building a brand from the ground up with content
• Content co-creation - custom(er)-made
• Social content: How it’s changed the game
• Thought leadership as your key content strategy

To secure your place for Content 360 visit the website or call Angela Tong at +852 2861 1882.

Speakers include:

Liza Ding
Head of marketing, Asia Pacific
Deutsche Asset & Wealth Management

Pankaj Batra
Chief marketing officer, Home Services Pizza Hut
Pizza Hut – Asia Franchise

Patrick Waller
Director of marketing and e-commerce
OtterBox Asia Pacific

Rod Strother
Director, digital and social centre of excellence
Lenovo Singapore

Simois Ng
Head of marketing communications
Sony Corporation of Hong Kong Limited

Tina Chao
Director of marketing
Hong Kong Tourism Board