Beyond Meat has launched plant-based pork in China, tapping into the growing demand in the country.
The company said the introduction of Beyond Pork was the next step after the launches of the Beyond Burger and Beyond Beef in China. Currently, pork is the most popular meat in the country and China ranks among the highest pork consumption rates in the world.
This latest development of Beyond Pork was a global collaboration between dedicated Beyond Meat teams in Los Angeles and Shanghai. Prior to the official launch, Beyond Meat conducted multiple sensory tests in China to get direct consumer feedback to perfect the product.
According to the surveyed customers, Beyond Pork was their favourite as it was capable of mirroring the flavour, texture and aroma of animal-based minced pork, while offering the added health and environmental benefits of plant-based meat.
"We're excited to launch Beyond Pork in China, marking a milestone for Beyond Meat as we are not only launching an entirely new product innovation, but our first plant-based meat product created specifically for the Chinese market," said Candy Chan, China general manager of Beyond Meat.
To celebrate the launch of Beyond Pork, Beyond Meat has partnered with five popular restaurants in Shanghai
“Beyond Pork's exclusive debut in China furthers Beyond Meat's commitment to this important market and its vision for plant-based meat to continue winning the hearts (and mouths) of Chinese consumers,” Chan added.