Better Together set to grow with new clients and hires

Agencies from consortium Better Together - Tmrw, Different and I_Possible - have clinched some new business wins and made some new hires. This is in addition to the consortium's recent account wins of OSIM, Singapore Fashion Awards and Rolls-Royce.

Tmrw has won projects from brands such as Metro, 8Gems and AIA Vitality. It has also promoted Anuar Abu and Mervyn Chan to creative director. The duo will be jointly in charge of ensuring the agency’s creative excellence across Tmrw’s stable of clients.

Abu has held stints at Batey, Leo Burnett, Saatchi & Saatchi, and Kingsmen in a 26-year long design and advertising career. Meanwhile, Chan began his copywriting career at Work, and has developed campaigns for prominent names like Club 21, On Pedder, SC Global, Sincere Fine Watches and Tangs. He has also worked at DDB, Euro RSCG and JWT on blue chip clients.

“We have always believed in talent investment and promotion from within. No one understands an agency culture better than the very people who helped create it. And with their years of experience working across a multitude of brands and award-winning campaigns, Abu and Chan are the cornerstones of Tmrw’s ambitious growth plans,” Shaun Quek, managing director of tmrw.

Creative agency Different has also been appointed by Starhub recently on a project basis for the promotion of Jay Chou’s recent concert in Singapore. It sees Marc Abel Lim joining as a senior copywriter from Oliver. Lim started his career at The Local, working on Robinsons, OCBC and Lendlease before moving to DDB to work on the McDonald’s brand.

“The vision of the company is one I personally subscribe to: having an opinion. Today, more than ever, brands need to engage in meaningful conversation. I believe that with my experience and personal voice, we can truly achieve purposeful results for our clients,” Lim said.

I_Possible has been appointed by Yeo’s for a product launch promoting its Celsius brand. The events company has also promoted Jacqueline Tee to director for her significant contribution to key clients like Lego, Shiseido, and OSIM. It has also increased its headcount by two.

“We want to bring together like-minded, passionate people to be part of us. We have been fortunate to have supportive clients who believe in us, which drives us to deliver the best for them,” Melissa Ho, founder of I_Possible.