Beth Ann Kaminkow named Geometry global CEO as Steve Harding exits

Steve Harding has announced that he is leaving his position as global CEO of WPP agency network Geometry, succeeding him in the position will be current CEO of Kantar Consulting Americas, Beth Ann Kaminkow.

Kaminkow will officially take over the global CEO position at the start of April 2019 but Harding is staying on with the company until the Summer as part of the handover process.

Steve Harding said, “After six years of leading Geometry and 14 years overall with WPP, I have decided the time is right to hand over the leadership reins. We have come a long way since the merger, and we have begun the process of transformation that will ensure Geometry’s continued relevance and success. Geometry has the right talent and infrastructure to continue its journey, embracing the needs of brand owners and remaining at the forefront of consumer and shopper experiences.”

She has worked both brand and agency sides of the pool, going from global chief marketing officer of Westfield Corp to roles at Omnicom including being CEO of TracyLocke. Kaminkow joined Kantar Vermeer as global CEO in 2016 before spending the following years at Kantar Consulting.

Beth Ann Kaminkow said, “I am very much looking forward to joining Geometry and building on the success it has already achieved under Steve’s leadership. Managing change needs to be a core competency for agencies in this time of rapidly shifting consumer behaviour – putting our clients’ needs at the heart of all that we do, and their customers at the core of our services. This is an incredibly exciting time in commerce and creativity, and we will continue to partner with our clients to deliver superior omnichannel experiences for their customers.”

Harding’s departure is a notable passing of the torch as he served as midwife at Geometry’s original creation. When the world’s largest brand experience and activation network was formed in 2013 by bringing together OgilvyAction, G2 and JWTAction, it was Harding who had led the merger.

Mark Read, CEO of WPP, stated on the guard change, “Since Geometry was formed in 2013, Steve has led the company with passion and determination. I would like to thank him for his stewardship of the business, and for the central role he played in combining three separate entities to create a world leader in its field. Beth Ann has done an exceptional job at Kantar Consulting and I am delighted that she will be taking up the CEO role at Geometry. It’s a real testament to the strength of our network and the talent we have across the business.”