Best of British names PR partner in China

Best of British, an exhibition that showcases the British products and culture, has appointed Reuter Communications to handle its first exhibition in China.

Reuter Communications was appointed after a pitch and is responsible for media relations, partnership development, marketing, influencer relations and social media strategy.

The Best of British Show will take place at the Shanghai Exhibition Centre from 19-22 October 2017, spotlighting the best of British consumables, including food, drink, fashion, design, culture, education and innovation.

The Best of British Show is backed by the GREAT Britain campaign, Department for International Trade, British Consulate General Shanghai, and is held in partnership with British Airways, VisitBritain, Weetabix, and Royal Mail.

Media10, the leading events and publishing company, and organiser of Design Shanghai, is behind Best of British.

Mike Dynan, managing director, Media 10: “We are at the forefront of helping British brands capitalise on China and its luxury consumer. There is a huge opportunity right now to forge relationships with increasingly sophisticated and internationalised Chinese consumers looking for niche and unique brands. Finding the right communications partner is key.”

Chloé Reuter, founder and CEO, Reuter Communications: “We have been working with a number of British brands in China since the agency was founded nearly 8 years ago. We know these brands first hand and have the right experience for driving value to businesses through integrated communications. We are really excited to be working with Mike and the team at Best of British, and look forward to making this a huge success.”