Brand Union's Benedict Gordon joins Prophet as associate partner

Benedict Gordon has joined Prophet in Hong Kong as associate partner.

Before joining Prophet, Gordon was managing director of Brand Union in Hong Kong, where he worked with many of Hong Kong’s leading corporates, including HKEX, The Hong Kong Jockey Club, and Swire Properties.

He also had responsibility for Brand Union’s strategy offer across Greater China, working with technology brands such as Tmall, LeTV, Tencent and Huawei to define and implement their brand strategies.

“I am delighted to welcome Ben to Prophet at this exciting time of growth," said Jay Milliken, senior partner, Prophet Hong Kong. "As we plan to deepen our engagement with brands looking to enter Asia as well as helping Asian brands become relevant globally, Ben’s valuable experience in working with significant Chinese brands will help reaffirm our position as the leading independent brand consultancy in the region."