Bella Astillah serves up sweetness as Nestlé Ice Cream hits the road with new flavours

Nestlé La Cremeria has introduced Malaysian actress and singer Bella Astillah as the latest ambassador for the brand, alongside the launch of two new ice cream flavours – Neapolitan Royale Stick and ChocoBerry Royale Pint.

With her approachable personality and lively charm, Bella is positioned as the perfect fit for La Cremeria’s message of enjoying life’s small pleasures. She shared that ice cream, for her, is more than a sweet treat. “For me, Nestlé La Cremeria is more than just ice cream; it’s a fulfilling little treat that lifts my spirits and reminds me to savour the moment,” Bella said.

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As a part of the launch, Bella has also been featured on a new Nestlé La Cremeria spot, seen across several platforms, including digital out-of-home (DOOH) billboards in the Klang Valley. In the 30-second video, the actress is seen looking for the new ice cream flavour as she prepares for a shoot. After a quick search, she finds a stash of them in a freezer, shares more about the flavours ingredients and tastes, before taking a satisfying bite of the Neapolitan Royale Stick ice cream. 

In another 15-second spot, the ChocoBerry Royale Pint takes centrestage in Bella's freezer, as the actress shares that her moments at home are made special with the new La Cremeria flavour. The campaigns were created in collaboration with Mediabrands Content Studio (MBCS) and KOLME Creative Management.

April Wong, business executive officer of Nestlé Ice Cream, said the new launches reflect the brand’s continued focus on premium indulgence. “We’re thrilled to introduce two new flavours that continue this promise of indulgence. What’s more exciting, we welcome Bella Astillah to the Nestlé La Cremeria family. Her warmth and authenticity beautifully reflect our belief that everyone deserves a moment to celebrate themselves and savour life’s sweet pleasures.”

To celebrate, Nestlé Ice Cream Malaysia has been hosting an ice cream festival across three cities. The roadshow kicked off in Kuala Lumpur at Sunway Pyramid from 28 August to 1 September, before moving to Penang’s Queensbay Mall from 18 to 21 September, and finally Johor Bahru’s Mid Valley Southkey from 1 to 5 October. The roadshow was supported by ZENO Malaysia, the brand's PR agency. 

Besides introducing the two new La Cremeria flavours via a video game booth, the festival also spotlighted other Nestlé Ice Cream creations such as the Drumstick with a reflex stick drop challenge, the Kit Kat break booth for visitors to scream their hearts out in, and the MILO "Serve it kaw" pickleball challenge booth. 

Tying it all together is the introduction of four Nestlé Ice Cream plushies, which were given away to visitors who completed purchases at the festival. The adorable plushies included a Kit Kat stick, a Drumstick cone, a La Cremeria pint, and a Musang King ice cream stick. 

Not too long ago in August, Nestlé's other brand, MAGGI, brought together fans of its iconic Kari (curry) noodles for the first and largest nationwide gathering, the four day MAGGI "Kari-lah karnival", which featured a line-up of chefs, celebrities, and creators, offering visitors an immersive, multi-sensory experience that celebrated the flavour, energy, and nostalgia of MAGGI Kari.

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