Global sports broadcaster beIN SPORT has inked a partnership deal with TVB Network Vision (TVBNV) for the launch of two sports channels in Hong Kong including beIN SPORT 1 HD and beIN SPORT 2 HD.
The inaugural launch in Hong Kong underscores the global sports broadcaster’s rapid expansion in Asia, following the kick-off of three beIN SPORT channels in Indonesia back in July.
Apart from the two new HD beIN SPORT sports channels, TVB is set to debut a new sport channel “TVB Sport” on 17 October in an effort to strengthen its competitive edge in the pay TV market. It will also be the only sport channel in Hong Kong to broadcast all 64 matches of the 2014 FIFA World Cup.
“Asia is a very important market for beIN SPORT and we hope to continue the pace of expansion as we seek new opportunities for growth. Since the launch last year in France, beIN SPORT is now the fastest growing sports television brand in the world and we are very excited about our launch on TVB NETWORK VISION in Hong Kong - always a very significant market with its robust pay-TV landscape,” Nasser Al Khelaifi, chairman of beIN SPORT, said.
Andrea Radrizzani, CEO of MP & Silva Group also said: “The sports genre continues to be a game changer in the pay-TV industry, and we believe this new offering will expand their presence in Hong Kong with MP & Silva’s expertise and leadership in the Asian market combined with beIN SPORT’s high-quality sports programming.”
The two sport channels are offering a comprehensive line-up of footballs and sports content in high-definition. The beIN SPORT 1 HD channel will broadcast a slew of LIVE football programmes all year round including LIVE coverage of the Italian Serie A, French Ligue 1, Major League Soccer (MLS), Football League Championship as well as some major cup tournaments.
Another channel beIN SPORT 2 HD will feature football leagues such as Serie A, French Ligue 1, Scottish Professional Football League, and the Football League championship, as well as top rugby events in the RBS Six Nations. Other sports programmes includes ATP 250 tennis events, International Baseball Federation events such as the Baseball World Cup, the Spanish Basketball League (Liga Endesa) to name a few.