Beijing Dentsu names CEO

Dentsu Aegis Network has appointed Akimasa Baba to the role of CEO Beijing Dentsu.

Baba takes on the role to develop and grow Beijing Dentsu China from 1 June.

Baba has almost 30 years’ experience working in Japan and in roles around the world. After joining Dentsu in 1987, he worked across various departments from strategic planning and Dentsu Institute.

In May 2003, he was appointed as CEO of newly established agency Dentsu Media Thailand, which he developed into one of the largest agencies in the market. He is concurrently global president of Dentsu Media and managing director of the global business center of Dentsu Inc.

He steps in to replace current President Yukiyasu Nagasaki, who relocates back to Tokyo after three years. Dentsu Aegis Network will announce a replacement for the Global President of Dentsu Media in due course.