Agency network iris, in which Cheil Worldwide has announced an investment in November, has appointed Bee Peng Tan as its managing director for Greater China.
Based in Shanghai, Bee will be tasked with elevating the network’s offerings in mainland China and extending relationships with clients across the region.
The network currently has Concise, an insight and consulting arm, in mainland China.
Bee was previously director of client services at digital activation agency Starnet China.
Luke Nathans, CEO APAC at iris said, “Bee’s expertise in leading global accounts for international brands, coupled with our global creative innovation credentials and existing strategic offering through Concise in the region, enables us to be a strong new breed of agency in China.”
Bee added, “I am extremely proud to join iris, and to connect with the iris network of talent across APAC and around the world.”