BEA app: An all-new app you can bank on

Managing money has never been simpler. The rapid development of emerging technologies is providing banking customers with incomparable speed, access and convenience. Here in Hong Kong, BEA has been blazing a trail in smart banking technology by introducing a succession of ground­breaking initiatives.

The great popularity of the BEA app in recent years reflects not only the widespread need for mobile banking services, but also the continual user-centric development of this award­winning application. Besides providing traditional banking services, BEA is determined to further expand and enhance the BEA app to encompass customers’ daily lifestyle needs.

New design, enhanced UX

The bank recently launched an entirely new level of mobile banking services in Hong Kong with a fresh revamp of the BEA app. The app’s new design is in step with the latest global trends and significantly enhances the user experience. Customers with BEA’s premium SupremeGold account have a choice of colour scheme for the new interface: classic red or prestige black/gold.

Ground-breaking lifestyle platform

The app’s standout new signature feature, the i­Planner, is the first virtual hub of its kind in Hong Kong. Seamlessly integrating customers’ day­to­day living with various kinds of financial transactions, the i­Planner has the capacity to provide customers with relevant recommendations and exclusive offers.

The i­Planner’s first theme is an advanced travel feature offering an entirely new level of control for planning holidays abroad. The feature operates as a single nexus point through which customers can complete all their travel-related arrangements, such as booking limousines or travel insurance, activating overseas ATM cash withdrawal, increasing credit limit, setting bill payment reminders, etc.

By entering a few quick details, customers can set a schedule and a budget, itemising their trip, and can view all expenses in a straightforward pie chart.

When travelling with friends, customers can use a “split costs” function in i-P2P to divide expenses exactly. The app even enables customers to send a payment request to fellow travellers directly or make an instant transfer if they want to settle a shortfall.

i-Planner users can simply sign in with their Facebook account, and will soon be able to take advantage of a generous referral programme.


FinTech precision

Big data analysis of user behaviour makes the BEA app more intelligent and personalised, so as to offer customers with the most suitable services and recommendations. Using big data indications, BEA will proactively invite the right customers to use i-Planner and other services.

Upgraded features

The enhanced i­Spend feature gives credit cardholders an overview of their finances and allows them to make direct payments. It is also linked to the BEA Credit Card’s Bonus Gallery.

Besides, customers can now use the BEA app to make foreign currency exchange. Customers can pick up the currency at any branch afterwards.

The app’s latest rejuvenation is a critical part of the bank’s overarching digital strategy to provide an exceptional customer experience at every touch­point. In future, the BEA app will contain a range of enhanced features and all­new services, giving customers a banking freedom never before experienced.

Source: cccdi