BBH Singapore names Xander Lee creative director

BBH Singapore has appointed Xander Lee (pictured) as creative director to focus on digital innovation projects. Prior to the appointment, Lee was creative director at OgilvyOne Worldwide Singapore since 2014, according to his LinkedIn.

In total, he spent nine years at Ogilvy where he managed a team of creatives across various regional and local accounts in roles such as senior art director and interactive art director. Clients include Google, Nike, Allianz, Singtel and the Ministry of Culture, Community and Youth.

“Lee is one of the most talented people I have met, with an extraordinary way of thinking. We feel very happy and lucky that he (and his cats) are part of the BBH family,” Joakim Borgstrom, ECD, BBH Singapore, said.

“I’ve always been a fan of BBH Singapore. Not just because of the work, but also because of the many talented black sheep I’ve met. I’m really fortunate to join this amazing team and I can’t wait to recycle all my old jokes with them!” Lee said.

Last year, BBH appointed Borgstrom as its new ECD, as Scott McClelland is to return to his native Australia at the start of 2017. It also hired planning director Faraaz Marghoob to head the agency’s strategic brand consultancy ZAG and to lead planning on the UOB business. Dillah Zakbah was also appointed as creative technologist to assist with projects involving both new and existing clients.

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