BBH China takes Mengniu Zhen Guo Li's account

Mengniu Zhen Guo Li has appointed BBH China as its creative agency, who will be responsible for managing strategy, creative, integrated marketing communications and packaging design.

Mengniu Zhen Guo Li - a milk beverage brand owned by China’s leading dairy product manufacturers Mengniu - has commissioned BBH China after a multi-agency pitch process, saying that the company was "impressed with the quality of ideas presented by BBH team", according to a press release.

Xu Ying, head of marketing of Mengniu Zhen Guo Li, said," The agency was appointed for its sharp local insights and a strong creative idea, offering a well thought through campaign proposal.”

Speaking of the appointment, Christine Ng, CEO of BBH China, said,"We are pleased to have won the creative brief of Mengniu Zhen Guo Li, which is not only a market leader in its category but a hugely interesting brand. Together with the client, we are looking forward to elevating the creative potential of the brand in China."