BBH Barn Tackles Smartphone Addiction

BBH Barn urges you to get off your mobile

BBH Barn interns have launched a campaign titled "Social Rehab" to fight the disconnect people are facing from the real world due to the increased usage of smartphones. As part of the campaign, the BBH interns have launched a website that provides a toolkit to help people recover from smartphone addiction.

The Social Rehab toolkit takes digital world functions and creates real life items such as ‘Twitter' note cards instead of digital Tweets, ‘Like' stickers instead of the ‘Like' button and ‘Draw Something' doodle pads instead of a smartphone application. The toolkit will be distributed across Singapore's nightspots and is also available as a printable template for those at home. A hundred kits will also be available free on request online.

Fulford PR wins over Courts

Courts Singapore has appointed Fulford Public Relations as its agency of record for the next six months. Fulford PR will continue to work with Courts to elevate the retailer's profile amongst namely the corporate, community and sports segments. This includes planning out events for existing stores as well as charity activities. Fulford PR has been working with Courts Singapore since November 2011. The agency was also involved in Courts' media activities such as its expansion plan announcement and promotion of Peter Schmeichel as the new ambassador.

Sim Lim appoints Kingsmen Ooh-media

Sim Lim Square Atrium has appointed Kingsmen Ooh-media as the exclusive media representative for advertising options. Kingsmen will manage all of atrium's advertising space bookings as well as the production of the advertisement for Sim Lim Square. The partnership lasts for three years and work is said to be rolling out immediately. There was no pitch for the account.

NLB calls out to creative agencies

National Library Board (NLB) has called for a tender for a creative agency to provide marketing and creative design services for NLB's National Information Literacy Programme. The closing date for the tender is 14 August 2012. Last month, NLB also called for a pitch for marketing services for its Speak Mandarin campaign, requesting for media planning, negotiation and buying services.

STA changes target group

Vehicle inspection company, STA has adopted a new slogan "Stress Thrown Aside" to create a new identity and attract the female drivers. STA has traditionally targeted men. In order to increase its market share of drivers and brand awareness, STA has embarked on a four and a half month long campaign lasting until the end of November. The local campaign will run on mediums such as print, OOH, radio and digital, all of which will be handled by boutique agency OC Group. Ads have also been placed on specific female publications to gain the attention of women.