I&S BBDO strengthens its team

I&S BBDO, part of BBDO Worldwide and a member of Omnicom Group, has appointed Kaoru Matsui (pictured) as senior executive director of the media group from July 2014.

Matsui will oversee all media planning and buying including television, radio, newspapers, magazines, OOH and digital media, as well as the PHD Japan business for Omnicom Group.

Matsui has 29 years of experience with a strong track record in the industry mainly in media planning and buying. He was appointed as a board director for McCann Worldgroup Holdings Japan in 2009, then became CEO of Mediabrands Japan, IPG/McCann’s media arm, in 2012.

Kazutoyo Kato, CEO of I&S BBDO, said: “In the ever changing media environment, I&S BBDO aims to add more to our clients’ businesses by capitalizing on the wide range of knowledge and expertise that Matsui has cultivated over his time in this field”.