BBDO SG appoints ex-JWT creative

BBDO Singapore has made a new addition to its creative team, appointing Theresa Ong (pictured) as creative director.

With over 14 years of global marketing and advertising experience, Ong joins from JWT Beijing where she worked on Microsoft, Nokia, Intel, Singapore Tourism Board China, Hertz and Shell.

Prior to JWT, Ong was regional creative lead of Enfatico, a WPP/Y&R agency created to serve Dell globally. She was responsible for Dell’s ‘Take Your Own Path’ campaign – the largest integrated launch in 18 markets.

Ong says “BBDO is accelerating in an exciting direction with its clients and culture. I’m happy to be cresting the wave alongside such a formidable team.”

Danny Searle, chairman BBDO Singapore and regional CCO, said: “I'm really looking forward to working with Theresa. It took a long time and a lot of interviews to find the right person. She has built her career with great work on big clients across Asia.”