BBDO names ECD

BBDO Singapore has promoted Primus Nair, group creative director to the role of executive creative director.

Nair has been with BBDO Singapore for three years.

In his career, Nair has worked on projects in London, Hong Kong, New Zealand and all across Asia and has played in a role in developing brands such as Toyota, Guinness, KFC, Sony, Lexus, Kraft and Nestle, Mercedes, P&G, and SingTel, to name a few.

In 2013 Nair led the work on the multi award-winning SingTel ‘Hawker Heroes’ campaign, which has been recognised as Singapore’s biggest ever social campaign and is showcased in Singapore’s National Library archive. His work on Diageo has also found its way into the Guinness Book of Records.

“BBDO is the most awarded creative agency in Singapore and Primus is a key part of that success story and his new role recognises that. I look forward to great things to come,” Jean-Paul Burge, president Southeast Asia and CEO of BBDO and Proximity Singapore, said.

Nair continues to report to Ronald Ng (pictured), chief creative officer of BBDO and Proximity Singapore.