General Electric collaborates with Kult Singapore

BBDO Worldwide has launched a new initiative aimed to extend the reach of its client General Electric messaging beyond just industry leaders and tech enthusiasts.

BBDO Singapore leads this project as the content hub for APAC, employing an understanding of how to develop compelling content for deployment in social media across markets.

In collaboration with Kult Magazine and their local graphic artists, BBDO Worldwide has found new facts about GE machines and translated them visually to celebrate the power and wonder of GE technology through illustration. Kult showcases these artworks in a special “machines” themed Autumn issue, making use of the hashtag #badassmachines to encourage social engagement and sharing, and extend reach into an audience of designers, makers, and cultural influencers.

Lucy Hurst, planning director from BBDO Singapore said: "We're thrilled to have the opportunity to activate a new way of working, with the aim of being able to produce in a real-time and responsive way for this extraordinary brand."

Kult’s primary product is a magazine that will be distributed cross-market to relevant locations and restaurants. However, this partnership has also produced a collection of digital illustrations and animations which will be ed throughout the GE social network, kick starting further conversation about the machines that contribute to today’s society across industries from aviation to technology and healthcare.

The images will be optimised using the GE network and the magazines will be available for international purchase at the Kult online store, Kult Galleryand various locations around Singapore.