BBDO and Apax grab luxury men’s label

Proximity Live and event company Apax have partnered to offer men’s luxury label Corneliani communications and event management services.Proximity Live, a unit of BBDO that works with luxury brands, and Apax will oversee events solutions and communications for the opening of its newest flagship boutique, its autumn-winter 2013 fashion show, PR-related issues for global VIPs and media as well as digital outreach.“We sought an agency that could clearly communicate to Chinese audiences our brand’s past, present and future vision, as well as our Renaissance heritage and exquisite quality garments,” said Cristiano Corneliani, the brand’s global sales director.The team at BBDO/Proximity Live and APAX has the experience, creativity and people who we believe will make our celebration a memorable one.”