Michael Bay might have survived an air conditioning attack while filming in Hong Kong last year, but the director of the upcoming Transformers: The Age of Extinction has had an embarrassing public meltdown while spruiking Samsung's ultra-high definition curved TV at the Consumer Electronics Show in Las Vegas.
Bay seemed to be in fine form when he casually said he "creates visual worlds that are so beyond everyone's normal life experiences", but was thrown when the teleprompter he was reading malfunctioned.
On his website he acknowledged the blunder.
"Wow! I just embarrassed myself at CES – I was about to speak for Samsung for this awesome Curved 105-inch UHD TV.
"I rarely lend my name to any products, but this one is just stellar," he said.
Samsung executive vice president Joe Stinziano was left alone on stage and later apologised to the audience.
“Michael’s got a lot got of great things going on. We’re very excited to be part of what he is doing and how about how people are watching TV on a Samsung Curve UHD TV."
While filming Transformers: The Age of Extinction in Hong Kong last year, Bay was attacked by a man weilding an air conditioning unit.
Bay's meltdown was not the only thing to blemish Samsung's CES showing, as a tech reporter for the LA Times painfully pointed out.