Bath & Body Works summons Disney villains in new fragrance collection

Personal care and home fragrance brand Bath & Body Works has added a villainous twist to its new Disney-inspired fragrance collection for customers, following the launch of its Disney Princess Collection. 

Also known as "The Disney villains collection", the fragrance collection captures the essence of two iconic Disney Villains, The Evil Queen and Maleficent. Inspired by Disney’s storytelling and expertly crafted by Bath & Body Work’s perfumers, each scent immerses fans in a realm where mystery and mischief unfold in every note. More than just a product, this collaboration creates powerful experiences that evoke emotion and spark imagination.

Targeting Bath & Body Works customers and Disney IP fans, especially those drawn to immersive storytelling and premium fragrance and home care, the partnership leverages the iconic appeal of Disney villains and Bath & Body Works’ expertise in fragrance and home care to engage fans with evocative scents and elevate the brand’s cultural relevance, said a spokesperson from Bath & Body Works in conversation with MARKETING-INTERACTIVE. 

The 20+ product assortment features an array of products including fine fragrance mist, body wash and cream, candles, hand soap and sanitiser and decorative accessories that highlight key moments from each character’s story.

The Evil Queen fragrance is a bold olfactory tribute to this striking Disney character—each note carefully chosen to reflect her dark allure and commanding presence. The crisp bite of dark red apple nods to her infamous poisoned fruit, while wicked pear adds a juicy twist of temptation. Vanilla suede brings a smooth, seductive warmth that mirrors her regal elegance, and the heart of caramel-spun sugar and glittering woods evokes the opulence and mystery of her enchanted realm.

Meanwhile, Maleficent conjures an aura of mystery with intoxicating notes of sinister plum, midnight berries and mystical woods—each element a reflection of her dark elegance and allure. The rich plum evokes her commanding presence, while midnight berries hint at her forbidden charm—deceptively sweet, yet shadowed by intrigue. Mystical woods ground the fragrance in the enchanted forest she calls home.

For the first time, this collection launches simultaneously in both domestic and international Bath & Body Works stores across 30 countries, making it easier than ever for Disney fans across the globe to explore their favorite Disney characters through fragrance. The collection is available to shop for all customers now.

“The customer demand and excitement we saw with Disney Princess in the US showed us that our formula is working and now we’re taking it global,” said Daniel Heaf, Bath & Body Works CEO. “As we continue building momentum through powerful brand collaborations such as Disney, we remain focused on creating even more meaningful ways to engage consumers and position Bath & Body Works at the forefront of culture, innovation and storytelling.”

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